(aligned with the BABOK® Guide / IIBA® and consistent with CBAP standards)

End-to-End Process Mapping – From First Touchpoint to Final Delivery

From marketing to customer inquiry, quotation, order, procurement, production, delivery, and after-sales — understanding the full process chain, the methodology, and the required effort.


The creation of an end-to-end process map (E2E) aims to establish a shared understanding of business processes, responsibilities, and system dependencies. It provides the foundation for transformations such as post-merger integration, system migrations, or the setup of shared service centers (SSC).


The methodological framework is aligned with the approaches of the International Institute of Business Analysis (IIBA) and the BABOK® Guide, particularly within the following knowledge areas:

  • Business Analysis Planning and Monitoring

  • Elicitation and Collaboration

  • Strategy Analysis

  • Requirements Analysis and Design Definition

  • Solution Evaluation

The role of a CBAP-certified Business Analyst is to provide structure, methodology, and facilitation to create this transparency.


1. Objective of an E2E Process Map

An E2E process map answers three key questions:

  • How does our business actually work?

  • What dependencies exist between functions, systems, and responsibilities?

  • Where do inefficiencies, risks, or handover points occur?

This level of transparency is essential for:

  • ERP transformations

  • Post-merger integrations

  • Shared service center initiatives

  • Governance and compliance

  • Process automation and AI use cases


2. Structure of Process Modeling

Process modeling is typically structured in a hierarchical way.

L1 – Value Chain / Enterprise Process Map

A top-level view of the organization’s value creation.

Typical structure:

  • Order to Cash

  • Procure to Pay

  • Hire to Retire

  • Record to Report

  • Plan to Produce

  • Idea to Market

Objectives:

  • establish a common language across the organization

  • clearly define core processes

Effort: low (management workshops)


L2 – Business Process Architecture

At this level, the main processes are structured.

Example: Procure-to-Pay

  • Supplier onboarding

  • Purchase requisition

  • Purchase order management

  • Goods receipt

  • Invoice verification

  • Payment

Common methods:

  • SIPOC diagrams

  • high-level BPMN

  • system landscape mapping

Objectives:

  • clarity on process ownership

  • identification of interfaces

  • preparation for transformation initiatives


L3 – Detailed Processes

Required for critical or complex processes only.

Typical examples:

  • Invoice matching

  • Purchase order approval

  • Payroll processing

  • Customer complaint management

  • Production change management

Methods:

  • BPMN diagrams

  • RACI matrix

  • swimlane diagrams

  • system interaction diagrams

This level provides the foundation for:

  • automation

  • shared services

  • standardization


3. Key Analysis Artifacts

SIPOC

SIPOC helps to structure processes quickly:

| Supplier | Input | Process | Output | Customer |

Benefits:

  • fast overview

  • clear process boundaries


BPMN

Business Process Model and Notation visualizes:

  • process flow

  • decision points

  • roles

  • system interactions

Especially relevant for:

  • IT integration

  • automation

  • process improvement


RACI

Defines responsibilities:

Role

Responsibility

Responsible

execution

Accountable

ownership of results

Consulted

involved

Informed

informed

Conflicts often arise here, particularly in post-merger or shared service scenarios.


4. Typical Project Approach

A structured approach typically includes:

Phase 1 – Scope Definition

  • selection of core processes

  • definition of organizational units

  • identification of stakeholders


Phase 2 – Elicitation Workshops

Moderated workshops with business functions.

Typical participants:

  • process owners

  • key users

  • IT architects

  • controlling

Objective:

  • understand current processes

  • identify system dependencies


Phase 3 – Modeling

Creation of:

  • process maps (L1/L2)

  • BPMN models

  • RACI matrices

  • system landscape overview


Phase 4 – Validation

  • review workshops

  • alignment with management

  • adjustments


Phase 5 – Derivation of Initiatives

Based on the models, typical outcomes include:

  • process standardization

  • automation opportunities

  • shared service candidates

  • transformation roadmap


5. Foundation for Shared Service Centers

An E2E process analysis identifies:

  • which activities can be standardized

  • which require local expertise

  • which can be automated

Typical SSC candidates:

Finance

  • accounts payable

  • accounts receivable

  • travel expenses

  • master data

HR

  • payroll preparation

  • recruiting administration

  • training administration

Procurement

  • purchase order processing

  • supplier master data

IT

  • service desk

  • access management

  • infrastructure operations


6. Effort in a Corporate Environment

Pilot Entity (First Country Organization)

Scope:

  • Finance

  • HR

  • Procurement

  • IT

Typical effort – depending on the maturity level of the organization

(if processes are already partially centralized, effort is significantly reduced):

Phase

Effort

Preparation

2–3 weeks

Workshops

4–6 weeks

Modeling

3–4 weeks

Validation

2 weeks

Total: 8–12 weeks

Team:

  • 1 Lead Business Analyst / CBAP

  • 1–2 Process Analysts

  • Business stakeholders


Rollout to Additional Countries

After the first model, effort decreases significantly.

Reason:

  • process structure already defined

  • only local variations need to be captured

Typical effort per country:

3–5 weeks


7. Value for Transformation

An E2E process map provides:

  • transparency across processes

  • clear responsibilities

  • foundation for IT integration

  • basis for shared services

  • preparation for automation and AI

Or simply put:

Without understanding your own processes, sustainable transformation is not possible.